You can read the first article in this series “how much traffic do you need to make money online” here.
Website conversion rates don’t often get discussed too much around newbie circles, possibly because it’s one of those things that can literally make or break your level of success, so maybe it’s best to keep quiet about it?
The thing is though, once you understand just what a difference getting it right can make, you’ll wonder why it doesn’t get more attention earlier on.
It’s true that you don’t need to worry too much until you start to get some decent traffic, and you can’t optimize properly until you get enough regular visitors to your website to make the data worth looking at, but why lose out on conversions to sales or sign ups when getting just a few basics right at the start can really help?
Sure, people do talk about a few things like “be relevant” and “have a call to action,” but do you think there could be a bit more to it than that?
Well if it’s possible to get to 15,000 visits a month and only make about $150, like our example in the last article, maybe we should look a little deeper into this and find out what’s really going on.
If talking about conversion rates seems a little mundane, just think about what that site could do if the conversion rate was more like 4%, even though it could be higher, at 4 % it would probably be making more than $6,000 a month!
Grabbed your attention yet?
There are so many things that can affect an individual website’s conversion rate. I’ve already mentioned relevancy and call to action, but the look of the site, the keywords that bring traffic, page layout, graphics, images, colours, links, content, ad placing, and much more, can all affect your conversion rate.
When you’re getting a lot of traffic you can really get stuck into some detailed analysis, or even hire a professional, to maximise your site’s conversion to sales, opt-ins, or whatever else it is you’re trying to do.
It would involve detailed analysis of various stats, making multiple changes, sometimes only very small changes, and split testing to see which gives an improvement. You’ve probably heard that when you make too many changes all at once, you can’t really tell what helps, or what makes things worse, so it can be a very long, laborious process.
Just remember though, increasing conversions from just 1% up to 2%, would double your website’s income potential.
Now we’re not going to get into that much detail here, it could easily make up a whole course, and maybe I’ll add that later?
Most of the time though, as long as you get the basics right, your conversion rate should be acceptable, then you can always try to improve on it later.
So now you realise what a difference it can make to get this right, let’s move on and have a look at where you can start to improve your website conversion rates.
Read the next article – What is your website’s real purpose?