You can read the first article in this series “how much traffic do you need to make money online” here.
In the previous article we looked at defining the real purpose of a website, and how that can help to increase your conversion rate.
We’re now going to have a quick look at a fairly extreme tactic that was used a couple of years ago, it’s all to do with what people see as site quality. The search engines also have there version of site quality which is judged by their algorithms, as well as by a manual human review at some stage.
Using this tactic now can be risky, because if your website is perceived as being of too lower quality, then your rankings will suffer, it could even get you de-indexed. There is a valuable lesson here though, and if you know how, the tactic can still be applied in a way that keeps everyone happy, including the search engines.
Although it won’t do you any favours with the search engines now, there was a move towards building low quality websites for adsense and affiliate sites. The theory is that if a visitor gets to your site, and doesn’t find anything worth hanging around for, then they either just leave, or quite often they click on one of your links, especially if it’s right there in front of them.
Mission Accomplished – They Clicked Your Link!
I’m not suggesting you go and build poor quality sites, quality is still the best way forward, but this can bring some good results and is definitely worth having in your tool kit.
It can still be very effective if done correctly, and that’s the thing here, search engines will not rank your site for long if it’s really poor, but you can still use that technique to great effect, if you know how to do it correctly.
It’s something I go into with my Achievers Inner Circle members.
So when you’re thinking about improving your website conversion rates, you might want to take a look at your website and its contents quality, but don’t always assume that that just because it looks great, and it’s got very well written articles that it will be at its best conversion rate.
It’s more important to have a clear idea of what you are trying to achieve, and then build around that.
When you next hear someone talking about “being relevant” you’ll probably know that it’s more than just a dog training site, selling a dog training guide that you’ll need.
Is that relevant, or just related?
What about the other factors such as the keywords that bring the traffic, what are the people looking for, and do you have it?
In the last part of this series of articles, we’re going to look at a few more specific areas that can help increase your conversion rates,
Read the next article – How to improve your website’s conversion rate?