Select Page

Today I want to take a look at how much traffic you really need to make money online?

This is a short series of articles, aimed at helping you to understand some of the fundamental issues concerning why some websites do very well with low levels of traffic. Whilst others that get tons of traffic can struggle to achieve decent results.

Once you get a good understanding of this, it can greatly increase your chances of achieving the results you want from the type of website you’re building, or already have up and running.

I read a blog post a while ago where this person was asking for some help, they had a website that was nearly two years old, fairly well put together, and looked very nice.

They’d been doing a lot of work to get traffic to the site, and it was now getting about 500 visitors a day!

It wouldn’t be fair to name the site here, but suffice to say that it was a competitive niche, selling gadget related products, so 500 visitors a day was pretty good going by anyone’s standards.

Now if you’ve read the article I wrote about the differences between selling physical, or digitally downloadable products, then you’re probably thinking that website must have been making a ton of money?

Fifteen thousand visitors a month, maybe 4% conversion at the low end, so about 600 sales a month.

They must have been making a ton of money just off that one site?

Sit back, feet up, and just chill out!

“I thought you just said they’d asked for help?”

So what was the problem that they needed help with?

Apparently, despite getting 15,000 visitors a month to the site, it was only producing one or two affiliate sales each month, and about $120 from adsense.

I know that might be hard to take in, but the site was only making about $150 a month from over 15,000 visitors!

If you where just starting out and came across that, why would you even bother to give internet marketing a try?

I mean how much time and effort does it take to get over 500 visitors a day?

If you used PPC you’d probably have to be spending over $9,000 a month in that niche, but if you only make $150 back you’re going under fast!

Or if you want natural traffic, how many keywords would you need to rank high on page one of Google for, and how many thousands of links will you need to build to get there? It would probably take months of consistent effort to get that sort of traffic.

All for just $150 a month!

So what the heck could be going wrong, surely with that amount of traffic it should be easy to at least make a couple of  hundred dollars a week. Those gremlins are starting to wake up again, you know, the ones in your head that start you thinking that this doesn’t work very well at all!

If you where in that position, would you just quit, or is there an answer?

Well the answer is obviously to do with the website’s so called conversion rate, “so no rocket science there then” I hear you say, but would you know what to do about it, or just how you might be able to improve your own website’s performance?

Read the next article – why you want to improve your website’s conversion rate?